State of Play is a research and insight consultancy based in Brighton.
The brief to Scroobius was to create an identity which was "Youthful and in touch with trends, Creative and perhaps a little quirky, Serious and straight forward"; and Fresh, new, with energy" ...
All of the initial concepts presented reflected the symbology of research and fact-finding, however the target was chosen for its appropriateness and graphic quality. The final identity uses 5 bright colours for the centre of the circle on different key items.
Scroobius has developed a bespoke online File Management System for upload and sharing of research documents, and we are currently designing a new website.